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ECS+COHO 2026 Insights: Five dos and don’ts to engage Gen Z coffee consumers

Gen Z is reshaping coffee menus, marketing and hospitality careers. Ahead of a series of expert panel discussions and talks at the European Coffee Symposium + COHO in Berlin, here’s a sneak peek at how coffee businesses can win over the generation everyone wants to reach

3 min read
“Gen Z want to co-create drinks, spaces, and atmospheres together with the brand” | Photo: IUSQ

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