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Gong cha takes direct control over hundreds of US stores

The bubble tea chain is seeking more established, multi-unit partners to steer its next phase of US growth

A digital-first Gong cha store design | Photo credit: Gong cha

The bubble tea chain is seeking established, multi-unit partners to steer its next phase of US growth

Gong cha has taken greater control of its US store portfolio in a bid to accelerate growth and implement an in-store digital transformation.

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