Exceptional coffee syrups for market-leading beverage menus

Simpsons Beverages’ bespoke functional coffee syrups help high-volume coffee shop chains create exclusive drinks and introduce menu upgrades

For high-volume coffee shops, new drinks need to deliver customer appeal and commercial value while fitting into busy service environments. Simpsons Beverages develops bespoke, private-label functional coffee syrups and shots that enable chains to introduce paid-for upgrades and exclusive recipes, with formulations and dosing tailored to their menus and operational requirements.

Bringing functional options to coffee menus

Interest in health and wellness presents opportunities for coffee chains to broaden menu appeal and give customers more ways to personalise their orders. Functional syrups and shots allow operators to explore these opportunities within familiar coffee formats.

Simpsons offers two routes into the category: flavourless functional shots that can be incorporated into existing recipes, and syrups combining flavour with functional ingredients. Both formats are developed around each chain’s customer base and supplied under its own branding.

Flavourless shots provide flexibility to introduce optional additions across existing drinks. Flavoured functional syrups combine both elements in a single formulation, creating a basis for signature hot or iced coffee recipes exclusive to the chain.

Developed around your menu and operations

Each formulation starts with the intended function and customer brief. Potential ingredients include B vitamins, magnesium and L-theanine, with selection guided by suitability for the drink and relevant market requirements.

The bespoke approach extends to flavour, sweetness, mouthfeel and dosing, with taste and drink quality central to development. Products can be tailored to established recipes, pumps and preparation methods, while considering commercial objectives such as cost per serve.

For high-volume estates, consistent preparation is essential. Through its Beverage Innovation Centre, Simpsons works with customers to refine recipes and establish dosing and preparation requirements that support repeatable service across multiple locations.

Projects progress from the initial brief and development samples through to commercial production, supported by technical expertise and regulatory guidance.

Functional syrups and shots sit alongside Simpsons’ wider private-label coffee syrup portfolio, including bespoke flavours, seasonal options and sugar-free and reduced-sugar formulations.

With more than 90 years of beverage manufacturing experience, Simpsons supports high-volume coffee shop chains in developing bespoke syrups unique to their brands, helping them distinguish their menus and create drinks tailored to their customers.