Skip to content
NewsUSDutch Bros

Dutch Bros sharpens customer experience focus with new executive hire

Chief Shops Officer Jennifer Somers | Photo credit: Dutch Bros

The drive-thru coffee chain’s first Chief Shops Officer will work to ensure products, branding and customer experience are consistent across its 1,080-plus stores ahead of a push to accelerate growth

Dutch Bros has made a strategic move to buttress its next phase of growth with the appointment of its first Chief Shops Officer.

Unlock Allegra intelligence for just £1

£1 for 4 weeks
Then £29 per month. Cancel anytime.
What you get:
Daily Coffee 24/7 briefing in your inbox
Weekly Coffee Dose intelligence newsletters
Unrestricted WorldCoffeePortal.com access
5THWAVE Digital Magazine (6 issues/year)
Allegra analyst forecasts & market insights
Subscribe for just £1

Already have an account? Sign In

Join 650,000+ coffee professionals worldwide.

Latest