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Dutch Bros sharpens customer experience focus with new executive hire

Chief Shops Officer Jennifer Somers | Photo credit: Dutch Bros

The drive-thru coffee chain’s first Chief Shops Officer will work to ensure products, branding and customer experience are consistent across its 1,080-plus stores ahead of a push to accelerate growth

Dutch Bros has made a strategic move to buttress its next phase of growth with the appointment of its first Chief Shops Officer.

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