Digital focus drives sales growth for Denmark’s Lagkagehuset

Lagkagehuset currently operates 140 stores across Denmark, the UK and the US | Photo credit: Lagkagehuset

A strategy to pause outlet expansion and focus on store-level profitability yielded stronger annual sales for the premium bakery-café chain, with app transactions, click & collect and delivery key contributors to revenue growth

Danish premium bakery-café chain Lagkagehuset has credited an increased focus on digital channels as boosting group sales over the last 12 months. 

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