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Consumer boycotts dented second-quarter trade for Starbucks Malaysia

A Starbucks Signing Store in Permas City, Johor | Photo credit: Berjaya Food

Licensee Berjaya Food has posted a fifth consecutive quarterly loss but expects sales to improve over the next six months as consumer boycotts subside

Consumer boycotts strongly contributed to a fifth consecutive quarter of losses for Starbucks in Malaysia, franchisee Berjaya Food has reported. 

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