Jenki’s expansion plans show coffee can’t contain matcha forever

Having become a firm fixture on coffee shop menus around the world, the viral beverage is beginning to break free from coffee shops – and this London-based brand is leading the charge

Coffee shop trends come and go, and in 2025, none could rival the phenomenon that is matcha. A year on, and matcha’s continued ascent proves this Gen Z favourite is much more than just a fad.

With London-based Jenki poised to nearly double its store count, we could be witnessing the emergence of a new out-of-home segment to rival coffee shops.