Highlands Coffee hits major expansion milestone ahead of planned IPO

The Vietnamese coffee chain is one of the strongest-performing brands in Jollibee Group’s sizeable F&B portfolio

Highlands on Thanh Nien Street in Hanoi | Photo: Highlands Coffee

The Vietnamese coffee chain is one of the strongest-performing brands in Jollibee Group’s sizeable F&B portfolio

From a 90sq ft coffee stall near Hoan Kiem Lake to 1,000 outlets, Highlands Coffee is one of Vietnam’s F&B success stories – serving more than 100 million cups of coffee annually and part of the daily routines of millions of consumers.

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