Jollibee hails Highlands as Vietnam’s “undisputed coffee champion”

Highland Coffee’s robust third quarter sales and outlet growth comes six weeks after Jollibee struck a deal to reduce its stake in the coffee chain

In February 2026, Manila-based Jollibee Group said Highlands Coffee had “evolved into a potential billion-dollar brand” following 23% year-on-year sales growth in the fourth quarter of 2025.

Nine months later, Highlands continues to deliver for the Filipino foodservice giant, which first acquired a 50% stake in the Vietnamese coffee chain in 2012.