Coca-Cola ‘standing back and reflecting’ on ‘super attractive’ coffee category

The US beverage giant’s CEO, James Quincey, said Costa Coffee has not had the multiplier effect it envisioned when it acquired the chain for $4.9bn in 2019, but acknowledged the strong growth potential of its coffee category

Costa Coffee’s remodelled Great Portland Street store in London, UK | Photo credit: Costa Coffee

The US beverage giant’s CEO, James Quincey, said Costa Coffee has not had the multiplier effect it envisioned when it acquired the chain for $4.9bn in 2019, but acknowledged the strong growth potential of the coffee category

James Quincey has said that Coca-Cola Company is “standing back” and “reflecting on where we should go next in coffee” amid reports it is seeking to offload its Costa Coffee business. 

Unlock Allegra Premium News & Insights

£29/month
Full digital access, cancel anytime.
What you get:
Curated global coffee news & independent editorial features
5THWAVE, the leading B2B coffee & hospitality magazine
Market trend data analysis powered by the latest World Coffee Portal research
In-depth interviews with CEOs, industry experts & entrepreneurs
Weekly Coffee Dose essential industry news briefing
Coffee 24/7, breaking industry news bulletins
Exclusive market infographics & data downloads
Subscribe for just £29

Already have an account? Sign In

Join 650,000+ coffee professionals worldwide.

Latest