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Blank Street unveils new lifestyle-focused brand identity

The Gen Z favourite said alterations to its logo, colour palette and typography better reflect its evolution from a coffee start-up to a more well-rounded lifestyle brand

Photo credit: Blank Street

The Gen Z favourite said alterations to its logo, colour palette and typography better reflect its evolution from a coffee start-up to a more well-rounded lifestyle brand

New York-based Blank Street Coffee has unveiled a design rebrand in a bid to support its transition from a coffee chain to a more holistic lifestyle brand. 

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