“It’s all about specialty coffee” – East Crema Coffee's Alberto Velarde

Madrid-based specialty coffee chain East Crema Coffee is riding the wave of increased demand for specialty coffee across Spain. The company’s Founder and CEO Alberto Velarde speaks to World Coffee Portal about being inspired by the painstaking approach of Japanese coffee culture and his big plans for Europe

Spanish specialty coffee chain East Crema Coffee opened its first store in October 2020 in the trendy Justicia neighbourhood of Madrid, known for its boutique stores and array of food markets, cafés, restaurants and bars.