Is instant coffee making a comeback?

As the cost of arabica and robusta has soared, instant coffee is regaining share in many markets globally – but can the oft-maligned category shake its reputation for poor quality? By Gabriela Kaneto

Detail from a 1940s Nescafé advertisement | Photo credit: Nestlé

As the cost of arabica and robusta has soared, instant coffee is regaining share in many markets globally – but can the oft-maligned category shake its reputation for poor quality? By Gabriela Kaneto

Unlock Allegra Premium News & Insights

£29/month
Full digital access, cancel anytime.
What you get:
Curated global coffee news & independent editorial features
5THWAVE, the leading B2B coffee & hospitality magazine
Market trend data analysis powered by the latest World Coffee Portal research
In-depth interviews with CEOs, industry experts & entrepreneurs
Weekly Coffee Dose essential industry news briefing
Coffee 24/7, breaking industry news bulletins
Exclusive market infographics & data downloads
Subscribe for just £29

Already have an account? Sign In

Join 650,000+ coffee professionals worldwide.

Latest