5THWAVE Podcast - Forward-thinking series examining the business of progressive coffee culture

24 June 2022 | 33 mins

Episode 41: Home coffee roasting: A slow burn market

On the podcast today we’re exploring the market for home coffee roasting and its potential to resonate with the sophisticated home coffee consumer.

In conversations with Andrew Stordy, founder of IKAWA, Tom Owen, Co-founder, Sweet Maria's, and author and editor Kenneth Davids, we uncover the history of home roasting, find out who the consumers are that roast at home, and address the barriers to growth for this niche segment.

Credits music: "Mother Nature" by Ellie Harris for The Coffee Music Project

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Guests

Kenneth Davids

Editor in Chief, Coffee Review

Kenneth Davids is editor, chief writer and co-founder of Coffee Review, reviewing, rating and educating of specialty coffee around the world. Davids has been involved with coffee since the early 1970s and has published three books on coffee, including 21st Century Coffee: A Guide and the influential Home Roasting: Romance and Revival.

Andrew Stordy

Founder, IKAWA

Andrew Stordy is the founder of IKAWA, producing table top home coffee roasters and professional sample roasters. Stordy grew up in coffee growing countries and has a background in engineering and industrial design. Stordy developed the concept of IKAWA while studying industrial design at the Royal College of Art in London.

Tom Owen

Co-founder, Sweet Maria’s

Tom Owen is the founder of Sweet Maria’s, a green coffee bean supplier for home coffee roasting in the US. Owen started Sweet Marias 25 years ago after seeking small quantities of quality green beans to roast in his own home. Owen is responsible for the green coffee sourcing at Sweet Maria’s evaluating coffee around from the world.

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