5THWAVE Podcast - Forward-thinking series examining the business of progressive coffee culture

5 August 2022 | 38 mins

Episode 44: How to build a coffee brand

On the podcast this week we’re walking through the fundamentals of building a coffee brand and how to express that concept across every aspect of the business.

We chat with Ibrahim Ibrahim, Managing Director of branding agency Portland Design, who unpacks his framework for ideating and rolling out a successful hospitality concept.

We also speak with two standout coffee operators, Talor Browne, Founder, Talormade, and Kyle Glanville, Co-founder, Go Get ‘Em Tiger to understand how they translate their business mission into an impactful coffee brand and a rich customer experience.

Grab a copy of Ibrahim's new book "Future Ready Retail" here.

Credits music: "Hot Coffee" by Say No More and Nutty P in collaboration with The Coffee Music Project

Image credits: Go Get Em Tiger, Row, DTLA

Guests

Ibarahim Ibrahim

Managing Director, Portland Design

Ibrahim Ibrahim is the Managing Director of Portland Design, a Brighton-based agency that created brands and inspiring human spaces. Ibrahim is a board member of the UK Government’s High Street Task Force, an advisory board member for the Centre for London think tank and is the author of the new book “Future Ready Retail”.

Talor Browne

Founder, Talormade

Talor Browne has worked in the coffee industry for 20 years. Having begun her coffee journey in her hometown in rural Australia, Browne has since worked at St Ali and Seven Seeds in Melbourne, Coutume in Paris and Tim Wendelboe in Oslo. In 2019 Browne launched her own solo coffee and donut brand Talormade.

Kyle Glanville

Co-Founder, Go Get Em Tiger

Kyle Glanville is the co-founder of Go Get Em Tiger and G&B Coffee – a chain of boutique coffee shops and specialty coffee roastery based in Los Angeles. Glanville is a former US Barista Champion and in 2012 partnered with fellow US Barista Champion Charles Babinski, opening the first of their 10 strong cafés and roastery in DTLA.