Episode 132: Staying true to your craft – A conversation with Esther Maasdam

In today’s episode, we’re speaking with Esther Maasdam, Co-founder of Manhattan Coffee Roasters, a renowned specialty coffee roaster based in Rotterdam, The Netherlands.

Esther founded Manhattan Coffee with business partner, Ben Morrow, in 2017, with the vision of making world-class specialty coffees more accessible in Europe. Esther also runs an events consulting business, providing catering support, coffee training and specialty baristas for events and exhibitions.

In this conversation, Esther reflects on how she learned to step into the role of a salesperson to actively pursue new business opportunities while staying true to her craft. She underlines the importance of measured growth, expanding her business without compromising core values and authenticity that drives her vision.

Credits music: "Clouds" by PIEN in association with The Coffee Music Project and SEB Collective

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Guests

Esther Maasdam
Co-founder, Manhattan Coffee Roasters

Esther Maasdam, Co-founder of Manhattan Coffee Roasters, has been a passionate advocate for specialty coffee since 2004. A seasoned barista and event consultant, Esther has served world-class coffee at global events from Rio to Shanghai, while always prioritising quality, hospitality, and sharing her love for coffee with others.