European coffee markets face fresh challenges following the pandemic

Pietro Mazzà, General Manager for the UK market and Regional Director for UK & Nordics markets at Lavazza Group, observes that out-of-home coffee sales have yet to recover following the pandemic. He believes operators and retailers must adapt their strategies across all channels to remain competitive in a rapidly evolving market

My role as Director of Lavazza UK started in 2021. The company was facing supply chain disruption from the pandemic, growing economic turbulence, raw materials shortages and price increases, with green coffee rising by 80%. To navigate these unprecedented times, we shifted to a shorter-term perspective.