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News — US — Westrock Coffee

Westrock Coffee acquires specialty coffee roaster Bixby Roasting Co.

Arkansas-based Westrock Coffee is seeking to appeal to younger US consumers by tapping into Bixby’s influencer-endorsed specialty coffee brands

2 min read
Bixby’s position in ‘the emerging influencer-led brand space’ was cited as a key reason for the deal| Photo credit: Bixby Roasting Co.

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