Vietnam’s The Coffee House launches new specialty coffee shop concept

The coffee chain says its new ‘upscale’ store format has been designed to meet increasing demand for elevated coffee and culinary experiences among Vietnamese consumers

19 January 2023

2 min read

The specialty coffee shop caters to increasing consumer appetite for premium products and experiences | Photo credit: Seedcom

The coffee chain says its new ‘upscale’ store format has been designed to meet increasing demand for elevated coffee and culinary experiences among Vietnamese consumers

Vietnamese coffee chain The Coffee House has launched a new ‘exclusive and upscale’ coffee shop brand – SIGNATURE by The Coffee House.