Vietnam’s Highlands Coffee yet to see sales boost from new stores

The Jollibee Food Corp-backed coffee chain opened 25 net new stores in the third quarter of 2024 but saw sales fall 5% as many of the country’s leading operators grapple with higher operational costs and increased competition

Highlands Coffee has posted a third consecutive quarter of year-on-year like-for-like sales decline after opening dozens of new stores during the period.