Value and convenience enable Café Amazon to extend market lead in Thailand

Strong outlet growth last year saw the value-focused operator reach 4,158 stores in Thailand and over 390 outlets across 10 international markets

Café Amazon served 371 million cups of coffee in Thailand in 2023 | Photo credit: Café Amazon

Strong outlet growth last year saw the value-focused operator reach 4,158 stores in Thailand and over 390 outlets across 10 international markets

Thailand’s PTT Oil and Retail Business (PTT OR) strengthened the position of its Café Amazon brand in Thailand last year but fell short in its target of opening 400 new stores globally.

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