UK’s Knoops sold three million drinks in 2025 – but it’s no longer sweet on 2030 target

The premium drinking chocolate and coffee chain has watered down ambitious growth targets, but robust UK trading and upcoming launches in the US and China should still provide a runway for growth

Premium drinking chocolate and coffee chain Knoops has reported strong sales momentum for 2025, but halved its longer-term growth forecast and slowed outlet growth amid a gloomier outlook in the UK market.

In a trading update, Knoops forecast revenues would exceed £20m ($26.9m) for its fiscal year ending 31 March 2026 – a 25% year-on-year increase. 

Sales growth in 2025 was primarily driven by robust trading across its 27 UK outlets, including 12% like-for-like sales growth over the festive period, and triple-digit full-year wholesale growth.