Tims China appoints new CEO in pursuit of return to growth

The RBI joint-venture is pressing ahead with its low-capital, low-risk sub-franchise strategy and has onboarded new leadership to spearhead its push for profitability

Tims China operates over 1,000 stores | Photo: Tims China

The RBI joint-venture is pressing ahead with its low-capital, low-risk sub-franchise strategy and has onboarded new leadership to spearhead its push for profitability

Tims China has appointed a new CEO as it seeks to turn a corner on falling sales, store closures and widening losses in the world’s largest branded coffee shop market.

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