Thailand’s PunThai Coffee ramps up competition with market leader Café Amazon

World Coffee Portal forecasts that the total Thai branded coffee shop market will grow 6% over the next five years, providing ample opportunity for PunThai to continue narrowing the gap on its domestic rival

PTG Energy-owned PunThai Coffee opened more than 800 net new outlets last year to reach 2,151 sites – beating its target of 2,000 stores by the year’s end with an average of two new stores a day.  

That rate of expansion significantly outpaced Thai market leader Café Amazon, which added 275 net new stores during the same 12-month period. Bangkok-based PunThai has carried that momentum into 2026 – closing the gap on its main rival in East Asia’s third-largest branded coffee shop market.