Tata Starbucks’ growth ambitions hinge on finding the right format formula

India’s branded coffee shop market is entering a new phase of demand, and Tata Starbucks is assessing which formats will deliver profitable growth

Tata Starbucks is at a crossroads in India – caught between consolidation and ambition as it assesses evolving market demand.

The coffee chain – a 50:50 joint venture between Tata Consumer Products and Seattle-based Starbucks – began reining in outlet growth in December 2024 after subdued consumer confidence led to stalling profits.