The US QSR chain is ramping up investment to become a treat-led drinks destination
Nearly two years after launching its indulgence-focused Live Mas Café concept, Taco Bell is thirsty for more.
The California-based QSR chain launched Live Mas Café in San Diego in December 2024 and has since scaled it to 39 locations across four US states.
Unlock Allegra Premium News & Insights
What you get:
Curated global coffee news & independent editorial features
5THWAVE, the leading B2B coffee & hospitality magazine
Market trend data analysis powered by the latest World Coffee Portal research
In-depth interviews with CEOs, industry experts & entrepreneurs
Weekly Coffee Dose essential industry news briefing
Coffee 24/7, breaking industry news bulletins
Exclusive market infographics & data downloads
Already have an account? Sign In
