NewsSwedenSproud

Swedish peamilk brand Sproud hits its stride with record annual revenues

A successful supply deal with a fast-growing European coffee chain, new market entries and greater brand awareness underpinned growth for the Maya Jama-backed group last year

TV personality and entrepreneur Maya Jama became the face of Sproud in October 2024 | Photo: Sproud

A successful supply deal with a fast-growing European coffee chain, new market entries and greater brand awareness underpinned growth for the Maya Jama-backed group last year

Greater retail distribution and expanded café partnerships have delivered record annual revenues for Swedish peamilk brand Sproud.

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