Starbucks Korea unveils new promotions to boost evening trade

The Seattle-based coffee chain is offering a 30% discount on all barista-made beverages ordered with food after 6pm and has extended opening hours at 80% of its 2,000 stores to compete with South Korea’s fast-growing, low-cost operators

Starbucks Korea has introduced longer opening times and discounts on evening beverage orders to boost later-daypart sales amid heightened competition from domestic value-focused operators.