South Korea’s Hollys gets K-pop act together for first brand ambassador deal

From Compose Coffee’s high-profile collaboration with BTS member V to Mega Coffee’s marketing campaigns with ITZY and EXO, K-pop partnerships are a lucrative business in South Korea

Seoul-based coffee chain Hollys has announced its first brand ambassador partnership in its 28-year history – landing a marketing coup with one of South Korea’s most in-demand K-pop bands.