5 to go Co-founder Radu Savopol wants to be “one step ahead” of soaring matcha demand. His latest venture shows how far the Gen Z favourite is influencing Europe’s branded coffee shop market
From Starbucks and Blank Street to Costa Coffee and Caffè Nero, matcha has become an important sales category for coffee operators around the world.
Romania’s largest coffee chain is now banking on matcha’s enduring appeal with a spin-off café solely dedicated to the Gen Z favourite.
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