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Phuc Long Coffee & Tea returns to revenue growth in steady second quarter

New bricks-and-mortar stores and a recovery in consumer confidence were key drivers behind the Vietnamese coffee chain’s first quarterly sales rise in 12 months

Masan Group currently operates 163 Phuc Long Coffee & Tea stores | Photo credit: Khuc Le Thanh Danh

New bricks-and-mortar stores and a recovery in consumer confidence were key drivers behind the Vietnamese coffee chain’s first quarterly sales rise in 12 months

Masan Group will maintain a ‘prudent’ approach to growing its Phuc Long Coffee & Tea business after a recovery in consumer demand for out-of-home food and beverage brands in Vietnam for the first time in 12 months.

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