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Phuc Long Coffee & Tea eyes return to growth following difficult second quarter

The coffee chain has reported lower than expected sales and outlet growth amid lower consumer confidence in Vietnam

Masan Group plans to make Phuc Long the largest coffee and tea chain in Vietnam | Photo credit: Phuc Long Coffee & Tea

The coffee chain has reported lower-than-expected sales and outlet growth amid lower consumer confidence in Vietnam

Phuc Long Coffee & Tea has reported its first decline in quarterly revenues since retail conglomerate Masan Group became a majority shareholder at the start of 2022.

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