Skip to content

Peet’s Coffee unveils US strategy to become $2.5bn brand

The California-based specialty coffee roaster and café chain will invest in retail consumer products and franchised outlet growth to deliver an ambitious US growth strategy

Peet’s Coffee coffee concentrate | Photo credit: Peet’s Coffee

The California-based specialty coffee roaster and café chain will invest in retail consumer products and franchised outlet growth to deliver an ambitious US growth strategy

Peet’s Coffee will focus investment on retail coffee ranges and franchised outlet growth in a bid to become a $2.5bn business.  

Unlock Allegra intelligence for just £1

£1 for 4 weeks
Then £29 per month. Cancel anytime.
What you get:
Daily Coffee 24/7 briefing in your inbox
Weekly Coffee Dose intelligence newsletters
Unrestricted WorldCoffeePortal.com access
5THWAVE Digital Magazine (6 issues/year)
Allegra analyst forecasts & market insights
Subscribe for just £1

Already have an account? Sign In

Join 650,000+ coffee professionals worldwide.

Latest