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Peet’s Coffee unveils US strategy to become $2.5bn brand

The California-based specialty coffee roaster and café chain will invest in retail consumer products and franchised outlet growth to deliver an ambitious US growth strategy

Peet’s Coffee coffee concentrate | Photo credit: Peet’s Coffee

The California-based specialty coffee roaster and café chain will invest in retail consumer products and franchised outlet growth to deliver an ambitious US growth strategy

Peet’s Coffee will focus investment on retail coffee ranges and franchised outlet growth in a bid to become a $2.5bn business.  

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