Panera Bread targets $7bn sales in turnaround plan

The Missouri-based coffee and food-to-go chain has outlined a strategy to overhaul menus, modernise stores and improve operational efficiencies in a bid to reverse sluggish sales

Panera currently operates over 2,200 stores across the US | Photo credit: Panera Bread

The Missouri-based coffee and food-to-go chain has outlined a strategy to overhaul menus, modernise stores and improve operational efficiencies in a bid to reverse sluggish sales

US coffee and food-to-go chain Panera Bread has set its sights on increasing sales to $7bn by 2028 as part of a new multimillion-dollar turnaround strategy. 

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