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Panera Bread poaches senior exec from key competitor

New Chief Marketing Officer will play a key role in delivering the US food-to-go and coffee chain’s multi-million-dollar turnaround strategy

Photo: Panera Bread

New Chief Marketing Officer will play a key role in delivering the US food-to-go and coffee chain’s  multi-million-dollar turnaround strategy 

Panera Bread has poached its new Chief Marketing Officer from a key competitor in the US fast-casual segment.  

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