The launch marks an international expansion spree for the South Korean coffee chain, with three further market entries in the pipeline for 2027
Two months after unveiling a major brand refresh to better resonate with international audiences, South Korea’s Paik’s Coffee has revealed its next market launch – Taiwan.
Founded in 2006 by celebrity chef Paik Jong-won, also known as Baek Jong-won, Paik’s is one of South Korea’s largest branded coffee chains, with over 1,800 stores.
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