Minor Figures receives investment for global growth

The London-based oatmilk and ready-to-drink coffee brand is hoping to leverage the experience and funding of two new investors to improve its position in the plant-based milk market and popularise the brand in Asia

The CEO of Minor Figures said the company would benefit from the global ‘vision, knowledge and experience’ of Danone Manifesto Ventures | Photo credit: Cristi Ursea

The London-based oatmilk and ready-to-drink coffee brand is hoping to leverage the experience and funding of two new investors to improve its position in the plant-based milk market and popularise the brand in Asia

Minor Figures has received an undisclosed investment from Danone Manifesto Ventures, the corporate venture arm of global food and beverage giant Danone, and Hong Kong-based social venture model Green Monday Group.

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