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McDonald’s targets US indulgence market with new CosMc’s café concept

McDonald’s will scale CosMc’s to 10 stores across Texas next year as part of a 12-month trial | Photo credit: McDonald's

The fast-food giant will open 10 CosMc’s stores across Illinois and Texas by the end of 2024, with the small-format concept seeking to tap into rising consumer demand for iced and blended coffee beverages

US fast-food giant McDonald’s is trialling a new indulgence-focused café concept, CosMc’s, in Illinois.

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