McDonald’s is recasting itself as a beverage destination in the US

With a new range of colourful, flavoured and customisable beverages, McDonald’s is proving it can take on America’s coffee chain giants

In May 2026, McDonald’s unveiled a McCafé brand refresh across the US in a bid to woo younger consumers, boost afternoon footfall and better compete with the country’s largest branded coffee chains.

Early results indicate the move has hit the mark.

The refresh, which has also been introduced in Canada, Germany and Australia, features a new colour palette, typography and packaging for McDonald’s McCafé sub-brand.