News — Europe — AmRest — Starbucks

Major European Starbucks franchise group appoints new CEO

Madrid-based AmRest is Starbucks’ second-largest franchise partner in Europe and has a strong presence in Germany, Poland and the Czech Republic

An AmRest-operated Starbucks store in Prague, the Czech Republic | Photo: Rafael Sales

Madrid-based AmRest is Starbucks’ second-largest franchise partner in Europe and has a strong presence in Germany, Poland and the Czech Republic

F&B franchise group AmRest has appointed a new CEO, effective 1 February 2027.

Incumbent Luis Comas is stepping down after six years in the role and will hand over the reins to María Elena Pato-Castel, who returns to the Madrid-based company after seven years.

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