Korean-inspired bakery-café gets new backing for US expansion

K-Culture has become big business in the US, and this California-based brand has outlined bold ambitions to become one of the leading Korean café brands in the country

Smoking Tiger’s Cream Cheese Garlic Bread | Photo: Smoking Tiger

K-Culture is big business in the US, and this California-based brand has outlined bold ambitions to become one of the leading Korean café brands in the country

A Californian bakery-café chain known for its Korean-inspired food and beverage menu has received new backing from Seoul-based seed-stage investment firm, The Ventures.

Founded in 2020, Smoking Tiger currently operates 14 outlets, including a dozen coffee bars and two larger-footprint flagship Bread Factories, which specialise in Korean bakery. Its signature beverages include Sweet Corn Lattes, Matcha Pear Tonics, Twice Roasted Hojichas and Banana Milk Lattes.

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