The Filipino foodservice giant has gone full tilt this year to scale its coffee shop portfolio. Its latest plan could provide a long growth runway for one of its best-performing brands
Barely three months into 2026, and Filipino foodservice giant Jollibee Group is wasting no time on its promise deliver supercharged growth for its coffee chain portfolio.
Fresh from announcing plans to spin off its international business and launch South Korean coffee chain Compose Coffee across Southeast Asia, Jollibee has now turned its attention to its maiden coffee shop investment – Vietnam’s Highlands Coffee.
The foodservice group took a 50% stake in the coffee chain for $25m in 2012, before increasing its stake to 60% in 2017. Since that first deal, Ho Chi Minh City-based Highlands has grown from just 56 stores to 900 in its home market, while also opening 85 outlets in the Philippines.
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