The Compose Coffee, Highlands Coffee and The Coffee Bean & Tea Leaf parent company said its new corporate brand identity better reflects the strength of its growing global brand portfolio
Manila-based Jollibee Foods Corp has unveiled a refreshed corporate brand identity which unifies its expanding F&B portfolio under a new name, Jollibee Group.
The Filipino foodservice giant currently operates over 9,750 outlets across 19 brands – including its eponymous Jollibee fast-food business and the Compose Coffee, Highlands Coffee and The Coffee Bean & Tea Leaf (CBTL) coffee chains.
“Our corporate brand identity represents our deep commitment to our purpose, spreading joy through superior taste, and reflects the strength of our brand portfolio. We’re taking this vibrant identity forward as we bring the joy of taste to every consumer and share the joy of success with our franchisees, our partners, and our people,” Jollibee Group said on LinkedIn.
Jollibee Group achieved 10.6% year-on-year revenue growth to reach P270bn ($4.7bn) and opened 326 net new stores across its global portfolio of brands last year. The group’s café segment, which also includes Taiwanese bubble tea chain Milksha and Singaporean brands Common Man Coffee Roasters (CMCR) and Tiong Bahru Bakery, now comprises 52% of its total global store network.
In March 2025, Jollibee Group announced plans to open up to 800 net new stores globally this year with the bulk of expansion coming from its coffee chains. South Korea’s Compose Coffee and Vietnam’s Highlands Coffee are among the largest branded coffee chains in their domestic markets, with 2,600 and 850 stores respectively, while CBTL has a greater global reach with over 1,200 outlets across 24 countries.
