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JDE Peet’s makes ‘three big bets’ to future-proof coffee brands against rising prices

The Amsterdam-based coffee and tea group will focus investment on its leading coffee ranges as part of a €500m efficiency drive that could see some underperforming brands phased out

Jacobs packaged coffee products on a supermarket shelf in Minsk, Belarus | Photo credit: Tricky Shark/Shutterstock

The Amsterdam-based coffee and tea group will focus investment on its leading coffee ranges as part of a €500m efficiency drive that could see some underperforming brands phased out  

JDE Peet’s has unveiled a new growth strategy focusing on its top-performing Peet’s, L’OR and Jacobs coffee ranges.  

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