JDE Peet’s appoints former Kraft Heinz President Rafael Oliveira as CEO

The Amsterdam-based coffee and tea group said Oliveira’s global fast-moving consumer goods experience will be key to strengthening JDE Peet’s revenues and profitability

Oliveira (pictured) joins JDE Peet’s after nearly 10 years at US food and beverage giant Kraft Heinz | Photo credit: JDE Peet’s

The Amsterdam-based coffee and tea group said Oliveira’s global fast-moving consumer goods experience will be key to strengthening JDE Peet’s revenues and profitability

JDE Peet’s has appointed Rafael Oliveira as its new CEO and stand-in Executive Director, effective 1 November 2024.

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