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JDE Peet’s appoints former Kraft Heinz President Rafael Oliveira as CEO

The Amsterdam-based coffee and tea group said Oliveira’s global fast-moving consumer goods experience will be key to strengthening JDE Peet’s revenues and profitability

2 min read
Oliveira (pictured) joins JDE Peet’s after nearly 10 years at US food and beverage giant Kraft Heinz | Photo credit: JDE Peet’s

The Amsterdam-based coffee and tea group said Oliveira’s global fast-moving consumer goods experience will be key to strengthening JDE Peet’s revenues and profitability

JDE Peet’s has appointed Rafael Oliveira as its new CEO and stand-in Executive Director, effective 1 November 2024.

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