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Higher product pricing boosts JDE Peet’s 2024 earnings

JDE Peet’s has forecast soaring coffee prices leading to a small decline in full-year adjusted EBIT in 2025 | Photo credit: JDE Peet’s

The Amsterdam-based coffee and tea group has pledged to ‘absorb as much cost inflation as possible’ after raising prices 4.5% last year

Price rises enabled JDE Peet’s to offset the soaring cost of green coffee in 2024, but the coffee and tea giant has pledged to limit further hikes for consumers in the year ahead.

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