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Greggs focuses on premium hot food to woo value-conscious UK consumers

The value-focused food-to-go and coffee chain doubled down on its premium hot food menu amid weaker consumer confidence and a second round of price increases this year

A Greggs pizza box | Photo credit: Greggs

The value-focused food-to-go and coffee chain doubled down on its premium hot food menu amid weaker consumer confidence and a second round of price increases this year

UK food-to-go and coffee chain Greggs has reported positive trading across its 2,638 stores, driven by an expanded hot food range and premium iced beverage menu.  

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