As Nespresso onboards a new star, George Clooney takes a supporting role. But will Gen Z buy it?

The Swiss coffee pod giant has made its biggest play yet for Gen Z consumers with the appointment of Dua Lipa as its new Global Brand Ambassador

Anyone growing up in the 1990s and 2000s will remember George Clooney’s omnipresence on TV screens, in cinemas and later – in Nespresso ads. The Oscar-winning star has been the sophisticated face of Nespresso’s quirky campaigns for 20 years.

Those promotions spoke to young, busy professionals seeking a quick fix of high-quality espresso at the touch of a button. They worked: Nespresso generated $8.1bn in revenue in 2025.