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Diversified store network yields strong profits for Vietnam’s Highlands Coffee

Highlands Coffee customers | Photo credit: Jollibee Foods Corp

The Jollibee-owned coffee chain posted a $41m profit last year after introducing more low investment, small-format stores and a new premium beverage range

Highlands Coffee’s network scale and strong consumer appeal yielded strong returns last year as the Vietnamese coffee chain generated over VND 1trn ($41m) in profit.

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